Amazon’s Kindle Direct Publishing (KDP) has been quietly steering toward inclusivity, reflecting broader cultural shifts and consumer demand for representation. With the platform’s massive reach—over 70% of the U.S. eBook market in 2023—and a growing emphasis on diverse voices, KDP publishers have a ripe opportunity to tap into profitable low-content book ideas like culturally specific planners and journals. These products, tailored to underserved communities, could fill market gaps and spark the next wave of bestsellers—or they might just be another overhyped trend. Let’s explore how Amazon’s inclusivity push aligns with real profit potential and where the untapped niches lie.
Amazon’s Inclusivity Trends
Amazon has been nudging its ecosystem toward diversity for years. From spotlighting BIPOC authors in its marketing to tweaking algorithms for broader content discovery, the company’s moves suggest a calculated bet on inclusivity as a sales driver. In 2023, KDP tightened content guidelines to curb low-quality spam, indirectly boosting visibility for niche, well-crafted titles—a boon for low-content books with unique angles. X posts in early 2025 hint at rising reader interest in culturally resonant products, like planners tied to Lunar New Year or Juneteenth, though hard data on sales impact remains elusive. The trend aligns with consumer spending: a 2024 Nielsen report noted 45% of U.S. buyers prefer brands reflecting their identity. For KDP publishers, this isn’t just feel-good optics—it’s a profit signal.
Profitable Low-Content Ideas
Low-content books thrive on simplicity and specificity, making them perfect for inclusive twists. Culturally specific planners are a goldmine waiting to be mined—think “Diwali Goal Tracker” for South Asian diaspora, “Kwanzaa Reflection Journal” for African American buyers, or “Indigenous Moon Phase Planner” tied to Native traditions. These aren’t just planners; they’re identity-driven tools with built-in audiences. Gratitude journals with prompts in Spanish, Arabic, or Tagalog could hit bilingual markets hard, while queer-focused affirmation logs (e.g., “Trans Joy Daily”) tap into growing LGBTQ+ demand. Sales data backs this up: Book Bolt’s 2023 niche report flagged “cultural journals” as a top-10 riser, with BSRs (Best Seller Ranks) under 100,000 for standout titles. The catch? Execution matters—generic slop won’t cut it.
Market Gaps to Fill
The KDP marketplace is crowded, but gaps persist where inclusivity meets utility. Wedding planners dominate, yet few cater to same-sex couples or non-Western ceremonies (e.g., Hindu or Muslim weddings)—a void screaming for vibrant, specific designs. Language-learning logs for heritage speakers (e.g., Korean for adoptees) lack depth, despite steady demand on language apps. And while mindfulness journals flood the store, few reflect non-Eurocentric spiritualities—think Buddhist Sangha trackers or Yoruba-inspired reflection books. These niches dodge the oversaturated “general planner” trap, offering lower competition (sub-1,000 search results) and higher buy-in from passionate micro-audiences. X chatter in 2025 flags frustration with “cookie-cutter” journals, hinting at hunger for authenticity.
Opportunity or Overreach?
Inclusive journals could be KDP’s next big seller—if done right. The profit potential ties to Amazon’s scale and a cultural zeitgeist favoring representation, but it’s not a slam dunk. Slapping a flag on a notebook risks backlash for pandering; buyers want substance—think layouts rooted in cultural calendars or rituals. Data’s thin, but early movers in 2023 saw 20–30% royalty bumps for niche titles, per self-reported KDP forums. Still, saturation looms—overplay this, and you’re lost in the noise. The smart play? Research micro-trends (Google Trends, Amazon’s autocomplete), test small, and double down on winners. Are inclusive journals the future, or just a fleeting buzzword? Your sales dashboard will tell the tale. What gap would you fill first?